Video: Call Me Unique – ‘Sholow’

As you may have gathered from the review of the ‘Urban Gypsy’ EP, I have a strong love of Call Me Unique’s work. It’s so different to anything else I’ve heard in such a long time that it’s impossible to argue with her name.

So even almost a year after its initial release, I’m still in love with ‘Sholow’ and it’s accompanying music video. It’s such a simple video – it’s just Unique singing the song in a wooded area, with a few slow motion and trippy-coloured shots. Nothing stunning on its own, which draws full focus to the track itself. And it’s such a powerful and good track, showing Unique’s dynamic range from gentle singing to ferocious snarled syllables.

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