It’s rare we get hip hop sent our way, and it’s even rarer that it’s actually any good. Enter Zeno The Ruler, an underground hip hop artist who totally owns her sound and knows how to make a good tune.

Her single ‘Don’t Do It’ shows this better than anything. Too often we get hip hop which is just a poor recording of cheap beats with no flow. But not here. ‘Don’t Do It’ is hook-heavy hip hop with flow and feeling, and it’s good to see hip hop that goes for attitude and emotion instead of just speed of delivery. It’s well-paced and it’s powerful, showing the perfect balance between exciting and laid-back.

We love it. And any hip hop fan will too. And anybody who is a fan of music, regardless of genre, should too. You can listen to the track here.

8/10