Sprawling alt-rock single takes on the digital world.
Tel-Aviv outfit Document is on a mission to rebel against the digital systems and screens oppressing modern society. That’s the band’s mission objective on its upcoming album and it’s the theme underpinning recent single Hustle.
Slinking along on a blistering guitar tone and brooding bass lines, the track is an understated slice of intense disillusionment and swampy, alt-rock energy. It’s got an attitude that could only be born of intense social disappointment, which is exactly what Document is currently feeling at the state of society.
As vocalist Nir Ben Jacob explains, “Hustle revolves around themes of digital addiction – spending hours online and having nothing to show for it, wasting time scrolling and swiping, while not being able to stop. The screen has become an extension of the self.
“Humans have now become more like plants – they need to be interconnected and depend on technology. Phones are the roots that allow us to be connected to everything else. We‘ve rooted ourselves in our modernity. Our identities can change online. We project what we want others to see. The screen has become a mirror.
“The phone takes away the ability to be intimate, and you are left alone with a distortion of reality. There’s the addiction of immediate gratification, the online approvals are ‘pseudo-pleasure’. This has all led to pointless compulsive behaviour.”